Faculty Resources

Marketing

Dr. D. Sudha Rani
Designation : Professor
Qualification : Ph.D, MBA
Research Interests : Marketing, Supply Chain and Logistics Management

Dr.D.Sudha Rani Ravindran, Professor at PSG IM, started her carrier as a Consultant and after more than a decade of experience shifted to academics. She obtained her doctoral degree in Management from Bharathiar University in 1998. She has an experience of 10 years in teaching and 7 years in research. Her areas of interest include Supply Chain Management, Logistics and Marketing. She also conducts Management Development Programs in those areas for company executives. She was the Secretary of (PSGMAA) PSG Management Alumni Association from 2003-06. She guides Ph.D. Scholars in the areas of Marketing and Supply Chain Management. She was the controller of Exams of PSG IM from 2002 to 05. She was awarded an AICTE project on Community participation in water supply management and revival and sustainability of water resources in Tamilnadu. At present she is the Coordinator for PGDM.

Prof. Umesh Chandrasekhar
Designation : Professor
Qualification : MBA, M Sc(.e-business) Dip.CAM
Interests : Media Studies, Branding and Personality Development

With an MBA in Marketing and Masters degree in e-Business from Surrey Business School, England, Umesh has also been a Chartered Marketer at CIM UK. He has also cleared the Diploma in Communication Advertising and Marketing (UK) with merit prize in marketing research. He also holds a certificate of advertising from the International Advertising Association New York.

A career of 28 years was exclusively with the Times of India Group and included directorship of their overseas companies and over 24 years of sales and marketing experience in the European and US markets where he was stationed. He was also a correspondent for The Economic Times and a few of his dispatches made front page news. In mid 2007 Umesh returned to India to take over as the Principal of Times Center for media Studies, New Delhi where he successfully managed the one year post-graduate Diploma programs in Marketing and Journalism. He is pursuing his PhD from Anna University of Technology and also is the Professor in charge of placements as PSGIM.

His interests include reading, golf and cooking and not necessarily in that order.

Mr. J. Joshua Selvakumar
Designation : Asst. Professor (Senior Grade)
Qualification : MBA, M.Phil, DCS, (Ph.D)
Interests : Advertising, Media Studies, Services Marketing

Mr. Joshua Selvakumar has graduated both in Commerce and Management. He has completed his M.Phil from Madurai Kamarajer University and is presently undergoing his doctoral programme in Anna University in the area of media studies. He is presently the Centre Head for PSG Center for Advertising and Communication. He is specialized in Marketing. He has been exposed to the industry for more than 6 years. He has worked for companies such as Mahindra & Mahindra and TTK Healthcare Pvt Ltd. He has held positions as a sales officer for Excel International WLL in Qatar and Dubai. He served as a lecturer at the Kodaikanal Christian College, Kodaikanal. He has organized, published and presented papers at several National and international conferences. He is a certified assessor for CII. His interest in the area of advertisement and media planning has encouraged him to take up various publicity and public relations activities at PSG IM.

Dr. Swamy Nathan .R
Designation : Asst. Professor (Senior Grade)
Qualification : MBA, Ph.D
Interests : Marketing Research.

Mr.Swamynathan a MBA graduate of 1999 batch is in the field of knowledge facilitation for almost a decade now and has completed his doctoral theses in the field of Supply Chain Management. A familiar person in the field of academics in the Coimbatore zone, he is also a subject expert in the Board of Studies of few institutions here. Qualified with SLET, he is also a visiting faculty for TNEB Training Board, ICFAI (Coimbatore), Rathinam College (Coimbatore), CPC, and N.S Matriculation School (Coimbatore). He is an Infosys certified trainer on Soft-Skills and has organized and facilitated a number of workshops for the faculty and students of various disciplines on the Soft-Skills development. He has published number of papers in the National level journals, has participated and presented papers in more than 10 National conferences, and has equipped himself through 10 workshops relevant to the field of Management Sciences. His thrust and thirst is in the field of market research especially with the industrial clusters of India.

Mr. M. Sathish
Designation : Assistant Professor
Qualification : BBA, MBA, M.Phil, DCA
Interests : Marketing Management, Strategic Management

Sathish had done his Post Graduation in Business Administration from Anna University, Chennai, under graduation from Madras University with rank holder status. He was a rank holder in M.Phil from Periyar University and his Project had won the "Best Thesis" award at the university level. His completion of foundation and three elective courses from Strategic Management Forum of India speaks volume about his strong academic background. He held managerial positions at Share Khan and ICICI Prudential and gained significant grounding on managerial practice.
He teaches foundation and advanced courses in Marketing at PSGIM. He has participated in more than fifteen International Conferences and presented papers in various top Business schools like IIMA, IIMB, IIMC etc., He has published more than 20 articles and research papers in various national and international journals. He won two State first awards in Management Activity (Blake and Tackle), and won three District Awards, and Fifteen Intercollegiate Competition Awards.
He is the Core committee member in ACBSP team which leads PSGIM is the first business school in the country to receive the ACBSP international accreditation. He is also the core committee member of outbound training centre which located at Annaikatti.

Mr.R.S.Sathyanarayanan
Designation : Assistant Professor, Marketing
Qualification : MBA, M.Phil
Interests : Branding, Social Media Marketing and CRM

An MBA graduate from Vellore Institute of Technology, Sathyanarayanan R.S. started his career as a Process Executive in Infosys, Bangalore where he managed customer relationship for British Telecom, UK. Later on he entered academics teaching Marketing and brand management in some of the top institutes in India such as ICFAI, Hyderabad and XIME, Bangalore. He has a teaching career spanning 7 years across various functional areas in Marketing. His interests are Brand Management, CRM and Social Media Marketing. He has published several articles/Cases on brand and marketing management at national level. He has also participated in several workshops on Case teaching and writing, Marketing research and Entrepreneurship

Mr.R.N. Balamurugan
Designation : Assistant Professor, Marketing
Qualification : MBA, PGDCM, DHM, CTC, (PhD)
Interests : Marketing Management, Management

Mr. R.N.Balamurugan is a MBA graduate in 1999 from Madurai Kamaraj University. He has obtained PG Diploma in Co-operative Management and Diploma in Hotel Management. He also obtained a Certificate in Teaching Course from Stamford College, Kuala Lumpur, Malaysia and presently doing PhD at  Bharathiar University. He has worked in marketing, hospitality and export organisations for six years. He has chalked up valuable teaching experience in Marketing, Management and other related subjects that equate about six years in various business schools including Stamford College, Malaysia, TMC Academy, Singapore and MDIST University, Uzbekistan. He has taught to more than 30 different nationalities. This international exposure and experience has translated itself into the high level of confidence that he possesses in terms of teaching these subjects. His interest in the area of Management and Marketing Communication Tools.

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