Home Dr.D.Susana
Designation : Assistant Professor (Selection Grade)
| Biography |
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Dr Susana is Assistant Professor (Finance) at PSG Institute of Management, PSG College of Technology, Coimbatore. She has completed her Doctoral Research on “Investor Behavioral Biases, Financial Literacy and Volatility Index”. She presented over twenty five papers in International conferences and won several best paper awards. She has published over 13 papers in indexed and peer-reviewed journals. She has also organised several Research FDPs, and Research Forums, She is reviewer of Scopus indexed journal, She has also received grant for Tamil Nadu State Government for the project titled “A Study on Perception of Covid 19 Vaccine among Economically Weaker Section of the Society in Coimbatore City”. Dr. Susana has over 15 years of industry experience and 9 years of Academic and Research experience. She holds a Bachelor’s Degree with distinction in Textile Technology from PSG College of Technology and Master’s in Business Administration from Bharathiar University. She is a qualified National Level Examination (NET) candidate through the University Grants Commission (UGC), New Delhi. |
Qualification
| Degree | University | Year |
| PhD | PSG College of Technology, Anna University | 2020 |
| MBA | Bharathiar University | 2005 |
| B Tech. | PSG College of Technology, Bharathiar University | 1999 |
Date of Joining the Institute:23.12.2022
Other academic qualification
Research Grants/Awards
- Recipient of TNSCST Project Grant – 2021-22 for the project “A Study on Perception of Covid19 Vaccine among Economically Weaker Section of the Society in Coimbatore City.
Publications ( Scopus)
- Susana, D, et al. (2021), Digital screen time and sleep health of individuals during Covid 19 pandemic: Empirical study among different demographic classes in India, IEEE Explore, International Conference on Advancements in Electrical, Electronics, Communication, Computing and Automation (ICAECA), pp. 1-6. Scopus Indexed
- Susana, D., Sreejith S, Kavisanmathi J K (2020), A Study on Calendar Anomalies in the Cryptocurrency Markets, IFIP Advances in Information and Communication Technology, Scopus Indexed
- Susana, D., Kavisanmathi J K, Sreejith S, (2020), Does Herding Behaviour Among Traders Increase During COVID- 19 Pandemic?: Evidence from the Cryptocurrency Market, IFIP Advances in Information and Communication Technology, Scopus Indexed
Publications ( Non Scopus)
- Srividya V and Susana D, (2021) A Study on Impact of Behavioral Biases on Investment Decisions of Equity Market Investors, Review of International Geographical Education, Vol 11, No.3, pp.3596-3609. Doi: 10.48047/rigeo.11.07.329
- Susana, D., VandanaPrabhu V (2020), A Study On Adoption Of Online Stock Trading With Special Reference To Coimbatore City Based On UTAUT Model, International Journal of Advanced Research in Commerce, Management & Social Science (IJARCMSS), Volume 03, No. 03, pp 355-364 (ISSN : 2581- 7930)
- Susana, D, Ajith T (2020), A Study On Financial Performance Of Non-Banking Financial Companies, International Journal of Advanced Research in Commerce, Management & Social Science (IJARCMSS), Volume 03, No. 03, pp 43-50 (ISSN : 2581-7930)
- Susana, D., & Srividya, V, (2020), The Indian Volatility Index (IVIX): Examination on the Stylized Facts and its Relationship with Nifty Index, Test Engineering & Management, 83, pp.19208 – 19223 (ISSN: 0193-4120)
- Susana, D., & Srividya, V, (2020), Impact of US macroeconomic announcements on Indian Equity market: Empirical evidence from Indian Volatility Index, Our Heritage,220-228.( (ISSN No. 0474- 9030)
- Srividya, V., & Susana, D. (2019). Impact of Macroeconomic Announcements on Equity Markets: Empirical Evidence from India, IUP Journal of Financial Risk Management, 16(1), pp. 31-56 (ISSN No. 0972-916X)
- Srividya, V., & Susana, D. (2019). Global market uncertainty transmission in the post global crisis period: An empirical evaluation using Vector Autoregressive Analysis, International Journal of Social Science and Economic Research, 4(7), pp. 4787-4820 (ISSN No. 2455-8834)
- Srividya, V., & Susana, D. (2018). Implied Volatility Smile Patterns: Evidence from Nifty 50 Index Options, International Journal of Social Science and Economic Research, 3(12), pp. 6851-6882 (ISSN No. 2455-8834)
- Srividya, V., & Susana, D. (2017). Framework to study the volatility smile and term structure of Nifty 50 Index options. Proceedings of Contemporary Trends in Management and Management Education 2017 AIMS Conference, pp. 83-96, (ISBN No. 978-93-5268-071-9)
- Srividya, V., & Susana, D. (2016). A Study on Assessing the Financial Literacy among Employed Individuals in India. Asian Journal of Research in Social Sciences and Humanities, 6(6), pp. 258-275. (ISSN No. 2250-1665)
Training Programs/ FDP/MDPs conducted:
- Two Day online workshop on “Management Research – Current Trends, Tools and Techniques” Date : 23 & 24 April, 2021
Conferences Paper presentations:
- Susana D, Srividya V and Sylvia V (2023), “A study on prediction of the Exchange rate movements during Covid-19 pandemic using Twitter Sentiment analysis” ICCRM,PSG Institute of Management, PSG College of Technology, on 11-12 Jan 2023
- Susana D and Supritha K (2022),” A study on Technology adoption of Mobile Banking applications by consumers”, ICMM Conference, IIM Amritsar, on 21-22 January 2022
- Susana D and Swathi S (2022),” Why do investors choose Robo-advisors for their investment planning? An Empirical investigation” 7th International Management Conference, AMRIT, FIIB, on 7-8 January 2022
- Susana D and Sylvia S (2021), “Does Twitter content predict the Exchange rate movements during Covid 19 pandemic? Evidence from USD/INR exchange rate”, on 1-2 December 2021
- Susana D and P Varshini (2021), “A study on factors influencing individual taxpayer’s compliance using theory of planned behavior”, International Conference on Managing and Reinventing Organizations in the Age of Disruptions organized by SCMS Cochin School of Business,22-23 Oct 2021– Best Paper award
- Susana D, Phyllidia Merlin and Rinisshia, (2021), “An Empirical Study on Parents’ Perception towards E-Learning in India”, ICERLT2021, Kumaraguru College of Technology on 25- 26 August 2021
- Susana D, Preethi S, Rexrinold (2021), International Conference On Advancements In Electrical Electronics Communication Computing And Automation Kumaraguru College of Technology, on 8– 9 October 2021
- Susana, D., Sreejith S and Kavisanmathi J K (2020), A Study on Calendar Anomalies in the Cryptocurrency Markets, IFIP Conference Re-Imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation”, IIM Trichy on 17-19 December 2020
- Susana, D., Kavisanmathi J K, and Sreejith S, (2020), Does Herding Behaviour Among Traders Increase During COVID- 19 Pandemic?: Evidence from the Cryptocurrency Market, IFIP Conference Re-Imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation, , IIM Trichy on 17-19 December 2020
- Susana D, Mohanamani P and Gurukanishkaa R, A Study on Adoption of Digital Cashless Transactions by Consumers using Extended UTAUT-2 Model, International “Social Sciences Research Colloquium”, SCMS Cochin, 10 -11 December 2020- Best paper award
- Srividya V and Susana D, A Study on Impact of Behavioural Biases on Investment Decisions of Equity Market Investors, International “Social Sciences Research Colloquium”, SCMS Cochin, 10 -11 December 2020
- Susana D and VandhanaPrabhu V, A study on adoption and satisfaction level of mobile banking apps using TAM model, International Multidisciplinary Conference on Latest advancements and Future Trends in Commerce, Economics, Management, Education, Social science and Applied Science, 25-27 Sep 2020- Best paper award
- Susana D and Swati, A study on consumer acceptance of UPI services: An empirical analysis of Extended TAM model, AICTE sponsored International E Conference on Innovation in Rural Empowerment Empowerment, Social Dynamics & Welfare in India, 15 Sep, 2020.
- D and Madhumitha, A study on consumer behaviour towards choosing a bank to avail loans: With special reference to Erode and Coimbatore district, Virtual International Conference on Metamorphsis of Modern Management and Research, Bannariamman Institute of Technology, 13 Aug, 2020
- D and JaisriSita ,A study on relationship between Macroeconomic factors and stock markets” Evidence from India, Virtual International Conference on Metamorphsis of Modern Management and Research, Bannariamman Institute of Technology, 13 Aug, 2020
- Srividya V and Susana.D, Impact of US macroeconomic announcements on Indian Equity market: Empirical evidence from Indian Volatility Index, Indian Council of World Affairs sponsored 8th International Conference INDIA-SAARC Trade Cultural and Economic Development, Vivekanandha College of Arts and Science for Women, 10- 11 Feb 2020
- Srividya V and Susana.D, Examination of Cryptocurrencies with Commodity, Fiat Currency and Stock Market 31st AIMS Annual Management Education Convention 2019, Vivekananda Institute of Professional Studies, Delhi School of Business, New Delhi, 29-31 Aug 2019.
- Srividya V and Susana.D, Review on Impact of Announcements on Implied volatility, International Conference on Finance and Economics 2017, Loyola Institute of Business Administration, Chennai, 15 September 2017
- Srividya V and Susana.D, Volatility smile: Evidence from Nifty 50 Index options, Global Finance Conference, Hofstra University, New York, 4-6 May 2017
- Srividya V and Susana.D, Framework to study the volatility smile and term structure of Nifty 50 Index options, AIMS Conference of Contemporary Trends in Management and Management Education 2017, PSG Institute of Management , PSG College of Technology, Coimbatore, 5- 6 January 2017
- Srividya V and Susana.D, Ownership structure and Firm performance: Evidence from Indian Corporates, International Conference of Financial Markets and Corporate Finance 2016, Department of Management Studies, Indian Institute of Technology-Madras, Chennai, 12-13 August 2016
- Srividya V and Susana.D, Derivatives, Faculty Forum for Research Scholars, PSG Institute of Management, Coimbatore, 18 March 2016
- D, A study on assessing the financial literacy among employed individuals in Tamil Nadu,International Conference Athenaeum 2015, Bharathidasan Institute of Management, Trichy, 12-13 February 2016
- Srividya V and Susana.D, Role of Financial Literacy and Trust in making informed Financial Investments, 8th National Conference on Business Research, PSG Institute of Management, Coimbatore, 20 – 21, November 2015
- D, Study on Factors influencing adoption of mobile technology for financial inclusion among migrant workers in India, 3rd International Conference ICIM 2015, GRD Institute of Management, Coimbatore, 18 -19 September 2015
- Srividya V and Susana.D, Personal Financial Literacy, National Seminar, Amrita School of Arts and Science, Kochi, Kerala, 20-21 February 2015
Training Programs/ FDP/MDPs attended:
- “Financial Derivatives and Strategies 2” ATAL, FDP 14th to 18th September 2021
- “Blockchain applications in businesses for wealth creation” ATAL FDP 2th to 6th August 2021
- “Financial Derivatives and Strategies 1” ATAL, FDP 12th to 16th July 2021
- “Orientation towards Technical Education & Curriculum Aspects”, AICTE-NITTTR, February 2021
- “Professional Ethics and Sustainability”, AICTE-NITTTR, February 2021
- “Communication Skills, Modes and Knowledge Dissemination”, AICTE-NITTTR, February 2021
- “Instructional Planning and Delivery”, AICTE-NITTTR, February 2021
- “Technology Enabled Learning and Lifelong Self-learning”, AICTE-NITTTR, March 2021
- “Student Assessment and Evaluation”, AICTE-NITTTR, March 2021
- “Institutional Management & Administrative Procedures”, AICTE-NITTTR, March 2021
- “Creative Problem Solving, Innovation and Meaningful Research and Development”, AICTE-NITTTR, March 2021
- “Structural Equation modeling (SEM) using AMOS”, St.Joesph’s College ,Bengaluru, 5 to 8 August, 2020
- “Advanced Financial Statement Analysis”, STTP, AICTE’s Quality Improvement Scheme, SCMS Cochin School of Business, Kerala, 3 to 8 August 2020
- “Fundamentals of Quantitative modelling”, Wharton University of Pennslyvania, Courseera, August 2,2020
- “GST Registration, Assessment and Filing of Returns”, RUSA, Bharathiar University, Coimbatore,16 to 29 July 2020
- “Being a Super Teacher”, Bannariamman Institute of Technology, Erode, 6 to 12 July 2020
- “Trading in Equity”, National Institute of Securities Market, Mumbai, 29, 30 June 2020
- “Financial Accounting”, SWAYAM-NPTEL 8 Aug to 31 Oct 2019
- “Econometric Tools for Business Research”, Pondicherry University, Pondicherry, 2-6 July 2018
- “Econometric Applications in Social Science Research”, Sidho-Kanho-Birsha University, West Bengal, 30 January to 12 February 2018
- “Strategic Business Analytics”, PSG Institute of Management, Coimbatore, 25-26 October 2017
- “Derivatives Trading Strategies and Risk Management”, PSG Institute of Management, Coimbatore, 6 October 2017
- “Data Analytics with R”, DJ Academy for Managerial Excellence, Coimbatore, 8-9 September 2017
- “Econometrics Workshop”, GITAM University, Visakhapatnam, 25-28 January 2017
- “GIAN Course on Emerging Market Finance Research: Future Directions”, IIT Madras, Chennai, 8-12 August 2016
- “Financial Derivatives and its Trading Strategies”, PSG Institute of Management, Coimbatore, 29 January 2016
- “Multivariate Analysis Using SPSS & AMOS”, Kongu Engineering College, Erode, 30-31 October 2015
- “Research Methodology”, PSG Institute of Management, Coimbatore, 10 -12 September 2015
- “Applied Financial Econometrics”, Indian Institute of Management, Kozhikode, 27 – 31 July 2015
- “Financial Modelling using Spreadsheet”, PSG Institute of Management, Coimbatore, 10 July 2015
- “Basic Program on Stock Market”, PSG Institute of Management, Coimbatore, 23 January 2015
Guest Lectures/Sessions Delivered
- Session Chair in ICCRM Conference,PSG Institute of Management, PSG College of Technology, on 11-12 Jan 2023
- Structural Equation Modelling, Market Survey, Tools and Techniques, April 2020
- Enterprise & Entrepreneur Development FDP, February 14, 2020
- Accounting for Small Enterprises, RPL-PMKVY, 6 March
- MIS for Agri Enterprises, Capacity building program, TBI- ABIS, TNAU, June 23,2020.
- Preparation of Income statement, Capacity building program, TBI-ABIS, TNAU September 16,2020.
- Personal selling, ABT Limited –November 2019
- Accounting and Finance, BA. Hons. PSG Arts & Science College, University of Hull, U.K. Dec2018- April 2019
Any other information
- 15 years of Industry Experience and 8 years of Research and Academic experience
Courses Taught
- Accounting for Decision Making
- Financial Management
- Securities Analysis and Portfolio Management
- International Finance, Financial Modelling
- Research Methodology
Any other information
- CMA – STC Management Researcher of the Year Award- 2022-23 – February 2023
- Best paper award ICMROAD Conference, SCMS India. – October 2021
- EngalAasan award, Kumaraguru College of Technology, 2021-22
- Best paper award, International “Social Sciences Research Colloquium”, SCMS Cochin – December 2020
- Best paper award International Conference, INSPIRA, India. – September 2020
- Distinction holder – B.Tech. Textile Technology, PSG College of Technology, Coimbatore. – 1995-1999
- Recipient of scholarship from The Textile Institute, Manchester, UK. – 1997-1998