PSGIAS- Stuart School of Business (Illinois Institute of Technology) – M.S. (Marketing Analytics)
Pathways:
Duration: 2 Years
Program Overview:
Your dream study abroad can never get closer than this!
Enrol & enrich yourself with a STEM-certified program from the coveted Stuart School of Business, Illinois Institute of Technology in collaboration with PSG, India. Start your first year of study in India at PSG and progress for the second year of study to the USA. The collaboration between PSG, that has a legacy of over 90 years in the field of education with Illinois Institute of Technology, one of the oldest universities in the USA, is sure to etch its golden name in the annals of excellence for years.
Marketing Analytics (M.S.):
The marketing world is facing a paradigm shift thanks to the advent of social media and E-commerce along with the pandemic that fuels the demand for professionals with a specialization in Marketing Analytics across the globe. We offer you the opportunity to spearhead the market with this skillset in your arsenal taught to you by the most experienced faculty at PSG IM and Illinois Tech’s Stuart school of business to enjoy your career with the best companies in the world as market research analysts, social media marketing specialists, and professionals in marketing services firms, corporate marketing departments, or branding agencies.
Program highlights:
- International exposure to diverse students
- Industry focussed curriculum
- STEM Designated Program
- Internships with elite companies
- AACSB Accredited
Eligibility Criteria:
- A Bachelor’s Degree* in any discipline from a recognised university with minimum 75% marks in aggregate (GPA of 3.0). Three-year bachelor’s degrees must be conferred in First Class with Distinction from an NAAC Grade “A” Indian institution.
- An English Language Proficiency score# from TOEFL iBT / IELTS / Duolingo of not less than 105 / 7 / 125 respectively.
*Students pursuing their final year of study can also apply. In case of being selected, the admission will be provisional, subject to completion of the degree with the required GPA.
#Students who are yet to take up the test can also apply. In case of being selected, the admission will be provisional, subject to submission of the Test Result before the required date.
Selection Process:
Selection to the program is based on academic performance in the Under Graduate Degree and scores obtained in the entrance test. The final selection will be based on Group Discussion and Personal Interview. Candidates with work experience will have an added advantage.
