PSG

Date of Joining the Institute: 01/11/2021

Experience (present to past positions):

• Received ICSSR Major Research Project grant of INR 5,50,000 Lakhs for the project titled Investigation on Key Performance Indicators (KPIS) Of Low Performing Khadi Institutions and Development of Growth Strategies for their Business Advancement (Project   – ongoing)
• The Research major project entitled an Empirical investigation of problems and prospects of textile merchants to invest in Texvalley (special textile zone) for their business growth and development was awarded INR 5,50,000 as Major Project by ICSSR, New Delhi. (Project completed)
• The project entitled Automatic sanitary napkin providers has been selected in KCT Management funded research project for the academic year 2016-2017 with the financial support of INR 114000.
• Being chief project leader applied and utilized a total of Rs.6,07,500 for 3 years for 45 EACs from EDII, Ahmedabad, Gujrat. (Project completed)

Awards:

• The Case titled “Business and Environment Interface – A Case Study on Erode Textile Mall Pvt Ltd (Texvalley -Integrated Textile Mall) Incompatible Views of Stakeholders and Environment Analysis”- was selected among the top 5 cases for “Award of Excellence” in 2nd AIMA-ICRC Case Writing Competition & Conference, held on 24 march 2022- 27 March 2022.
• Received the “Engal Asan” award from Kumaraguru College of Technology on September 5, 2020.
• Received “Award of Merit -Teaching” in Kumaraguru College of Technology on September 5, 2020.
• Received the “Engal Asan”  award in Kumaraguru College of Technology on September 5, 2019.
• Received the award of “Merit for innovative knowledge transfer” for the students in the year 2018-2019 in Kumaraguru College of Technology 
• Received the award of “Merit for contribution in Student Development” for the year 2018- 2019 in Kumaraguru College of Technology 
• Received the award of “Merit for faculty – Department contribution” for the year 2018-2019 at Kumaraguru College of Technology
• Vanitha Puraskar 2018 award was honoured for outstanding achievement in teaching and training by IFPT (International federation of Professional trainers.
• Best faculty award by Kumaraguru college of technology for Institution building for the year 2017-2018.
• First place in the Master Strategist 2016 organized by PSG IM in association with Learnbiz simulations during July 14 and 15. 2016
• Best paper award in National conference” Data science and analytics for the paper titled Brand Equity – A Measuring Tool for Customer Expectations and Satisfaction on Banking Services” held in Sri Ramakrishna Engineering College.
• Best Paper Award for the paper entitled “Understanding the Preference and course experience of online Management courses among Gen Y students and secured the best paper award in Management education track in the Southern Regional conference on management Education-A Global Perspective held on 6th January 2017 at PSG Institute of Management, Coimbatore.

International Engagement:

• Adjunct Membership on the Graduate Faculty through May 1, 2025 at The University of Toledo,USA
• Study abroad program in Asia pacific university of technology & innovation held at APU from 23-31^st august 2022 in Kula lumpur, Malaysia

Consultancies:

• Bespoke training for Sales Trainees ITC Ltd (Project completed)
• A consulting assignment for SAFS Organic was done to enhance the digital marketing tools for company growth. The project objectives included the Creation of commercial pages in LinkedIn, Facebook, Twitter, and Blog for SAFS organic, actively engaging the customers and viewers by various content creations.
• Sponsored Market research was done for Roots Pvt Ltd for their product launch of the brand Syona. (project completed)

Publications

• Nalini Palaniswamy, S.T Thilagavathi “ Implications of Covid-19’ on Business Functions of MSME Organisation- An empirical Investigation International Journal of Human Rights,Vol 9(II),2022, Pg No – 93-99, ICI indexed, UGC Care Listed
• S. Jaisankar, P. Nalini “Best Practices Adopted by Khadi Institutions- A Case-Study   on Avarampalayam Sarvodaya Sangh, Coimbatore, ANVESAK, ISSN: 0378 – 4568, UGC Care Group 1 Journal Vol. 51, No.2 (II) December 2021.
• D. Mohan, K. Rubigha and P. Nalini, “Re-thinking the Role of Women in Sustainable Business Leadership,” 2021 International Conference on Advancements in Electrical, Electronics, Communication, Computing and Automation (ICAECA), 2021, pp. 1-6, doi: 10.1109/ICAECA52838.2021.9675488. Date Added to IEEE Xplore: 20 January 2022
• K. Rubigha, D. Mohan and P. Nalini, “A Sustainable Approach for the Use of Perovskite in Photovoltaics by Reduction or Elimination of Toxic Lead,” 2021 International Conference on Advancements in Electrical, Electronics, Communication, Computing and Automation (ICAECA), 2021, pp. 1-4, doi: 10.1109/ICAECA52838.2021.9675555. Date Added to IEEE Xplore: 20 January 2022
• Nalini Palaniswamy, Study on Students’ Perception Towards Technology-Enabled Learning During Lockdown Periods, Sambodhi Journal with ISSN: 2249-6661 UGC Care Approved, Peer Reviewed and Referred Journal, published in Vol 43 No. 3, July – September 2020
• Jaisankar, S., Nalini P., & Krishna Rubigha, Investigation on the Key Performance Indicators on Re-Categorization of Khadi Institutions: A Literature Review, Journal of the Maharaja Sayajirao University of Baroda ISSN : 0025-0422, Volume-54, No.2 (IX) 2020
• Jaisankar, S., Nalini P., & Krishna Rubigha. (2020) A Study on IOT-bases low cost smart kit on Coconut Farm Management. Proceedings of the Fourth International Conference on I-SMAC (IoT in Social, Mobile, Analytics and Cloud) (I-SMAC) p162-167. DVD Part Number:CFP20OSV-DVD; ISBN: 978-1-7281-5463-3,2020
• Nalini Palaniswamy , Muruganandam Duraiswamy “Focus Group Discussion (FGD) on the Business Challenges and operational issues of Textile Owners in Textile Market A Qualitative Study in IOSR Journal of Business and Management Volume No 20, Issue No. : 9, pg no -38-44 Article DOI : 10.9790/487X-2009063844
• Nalini Palaniswamy , Muruganandam Duraiswamy “Anatomy of a Textile Cluster – Problems and Prospects of Textile Business Owner with Respect to Business Expansion and Operations International Journal of Engineering and Management Research, Volume-8, Issue-4, August 2018,pg No: 202-207 DOI: doi.org/10.31033/ijemr.v8i4.13242
• P.Nalini Vaishnavi, R, “An Empirical Investigation On Retailer Satisfaction And Expectations Towards An Fmcg Company’s Trade Servicing” International Journal of Current Research in Life Sciences, International Journal of Current Research in Life Sciences Volume 7 No. 8 2018, 2581- 2583
• Nalini, S.Jaisankar, P.Devaki, Awareness, Application And Performance Commerce Marketplace, International Journal of Pure and Applied Mathematics Volume 119 No. 17 2018, 2193-2207
• Dr.P.Nalini,Dr.R.Gokilavani,Dr.J.Cynthia,” Beautification: A Empirical Study on Market Segments And Target Groups” International Journal of Pure and Applied Mathematics, Volume 119 No. 17 2018, 2209-2217
• Gauthami.S, P.Nalini, B,Karunamoorthy,” Brand equity – A measuring tool for customer expectations and satisfaction on banking services, International Journal of Pure and Applied Mathematics, Volume 119 No. 17 2018, 2219-2228
• Manikandan C, Nalini P, Rajalakshmi, “A Study on Customers Perception Towards Location Based Marketing”, International Journal of Pure and Applied Mathematics Volume 119 No. 17 2018, 2229-2244
• V.VijayaPrabha, S. Neelavathy, P. Nalini, A study on essence of tradition lost in the name of fashion among college Students, International Journal of Pure and Applied Mathematics Volume 119 No. 17 20182245-2251
• Nalini Palaniswamy, Subhashree sundarraj, Understanding the preference and course experience of online management course among Gen Y students, Journal of contemporary research in management, vol 12, no1, Jan- march 2017
• Vinothini, Vishnu Chakravarthy, Nalini Palaniswamy Consumer Preference on Energy Management Schemes in the Smart City Proposal with Special Reference to the Coimbatore City, IOSR Journal for scientific research, special edition, Volume 2,2017
• P. Nalini and R. Gokilavani, (2017), E -Marketplace and SMEs Business Operations –Will It Pay Way for Operational Efficiency? Journal of Applied Management Research-Volume 5, Issue No.2 pp:35-40
• Nalini Palaniswamy, Social Media Marketing (SMM) – A Strategic Tool For Developing Business For Tourism Companies, Asian journal of research in social science and humanities,Vol.6,No5,May 2016.
• Nalini Palaniswamy, Muruganandam Duraiswamy “Students Attitude and Preference on Marketing Strategies of Business Schools” in International Journal of Exclusive Management Research ,Pages 216-222,Online:ISSN 2249-2585,Print:ISSN 22498672,Special Issue-April 2015. Impact factor-5.76
• Nalini Palaniswamy, Muruganandam Duraiswamy Customer’s Intentional Value on Environmental Influential Factors and Their Personal Orientation towards Urgency of Rectification –An Empirical investigation in European journal of social sciences (EJSS) ISSN no: 1450 2267 with an Impact factor of 0.436, Vol. 37 No. 4 March 2013.
• Nalini Palaniswamy, Muruganandam Duraiswamy Exploring the Environmental Knowledge of Urban and Rural Consumers and Its Impact on Green Purchase Behavior” in the Life Science Journal ISSN no: 10978135 with an impact factor of 0.073. Vol.10, No.1 March 2013. life1001
• Nalini Palaniswamy, Muruganandam Duraiswamy Consumer satisfaction towards the charges and services of third party logistics services for international trade –An empirical study was published in International Journal of Research in Commerce and Management Vol.3, No.5, May 2013.
• Nalini Palaniswamy, , Green Marketing; Perceptible trend in sustainable marketing era Shodh Anusandhan Samachar, Vol. 3, No. 11, Dec 2012, PP 18-30, ISSN NO. 2230-8822

FDPs Attended:

• Participated in a AICTE-QIP on Education for sustainable development – implications for new normal higher education quality from 6- 12th June 2022 organized by the Centre for Science of Happiness (SoH), IIT Kharagpur
• Participated in National Level online workshop on structural equation modelling from 6th March 2022 – 10th march 2022 conducted by Bala’s VV Academy Chennai. (Registers MSME Organization)
• AICTE sponsored 6-Day Faculty Development program on “Re-Energizing the Classroom: Through the Use of Gamification and Experiential Activities in Management Education organized by the Department of Management Studies from 2-7 March 2020 at IIT Madras, Chennai.
• AICTE Sponsored Faculty Development Program was organized by Coimbatore Institute of Engineering and Technology, CIET, Coimbatore. The FDP titled ‘Harnessing Outcome-Based Teaching-Learning Deliverables for the Enhancement of Accountability in Contemporary Education – A Holistic Perspective at CIET – 2019.
• FDP on Econometrics for Management Research from IIM Kfrom 1st to 6th Dec 2014.
• Faculty Development Program in Management (FDPM) IIM Iwas successfully completed in the year 2011
• Data Analysis for Model Building at Pondicherry University(A Central University) School of Management Studies, Pondicherry.
• Pedagogical Tools and Techniques for Teaching Management under the sponsorship of AICTE, New Delhi conducted during 14th -18th March 2016, at Indian Institute of Science, Bangalore
• FDP on Teaching Gen Y organized by PSG IMon August 17th and 18th 2016.

Conferences:

• Participated and presented the work on “Spiraling of knowledge creation using the “Ba” Model in International Business courses among Post Graduate MBA students` at  International conference  Bes Innovative teaching strategies organised by teaching learning center, BITS Pilani from 9-11 Feb 2023,
• Participated and presented paper titled Enhancing brand image: brand trust, brand loyalty and social media influences on building a brand image at INDAM 2023@SBM-NMIMS, Mumbai, from 06-08 Jan 2023.
• Participated and presented a paper on “ Right Shifting the KSA-Matrix for Outcome-Based Education: An example from PSGIM”  at the 12th Indian Management Conclave 2022, held at IIM Kozhikode, on December 9th -10th, 2022.
• A three-day AIMA-ICRC 2nd Case Writing Conference was attended from 24th March 2022 to 27th March 2022.
• Buying Behavior with Special Reference to Food category in FMCG in the Indian Academy of Management (INDAM) Conference organized by IIM Trichy from Jan 2nd to 4th 2020.
• Presented the case study titled E-marketplace and SMEs Business presentation will it pay the way for operational efficiency in sixth national conference on case studies organized by the Institute of Management Christ University, Bangalore.
• A Study on the factors influencing the adoption of cloud computing with special reference to selected Industrial clusters in 20th Nirma International Conference on Management (NICOM-2017) on Contemporary Marketing: Concept Practice and Method at Institute of Management, Nirma University, Ahmedabad from Jan 05-07,2017.
• Case study titled” Patanjali-The Marketing Sutra’s” at ICBM School of Business Excellence, Hyderabad, The program was Partnered by IIMP and supported by AMDISA held on December 17, 2016.
• Paper entitled “Identifying Public Adaptability Towards Enhanced Urban Mobility In Coimbatore City” was presented at the National conference on smart cities: A mission to transform the nation organized by Kodaikanal Christian College, Kodaikanal on Sept 7, 2016.
• Presented paper on Consumer preference on energy Management Scheme in Smart city in the International Conference on Services Marketing-Taking Show Abroad in PKR Arts college, Gobi held on 19th August 2016.
• “Moodle as an Education Enabler Model For 21st Century Students” was published in the National Conference on Emerging Education Models for 21st Century Learner (NCEEM 2015) NCEEM – 2015 conference held on 10 July 2015 by the “Association of Principals of Colleges of Bharathiar University”.
• Paper entitled Social Media Marketing (SMM) – A Strategic Tool For Developing Business For Tourism Companies was accepted and published in ICRBS 2015 held on 4th to 6th December at IIT Roorkee, Greater Noida Extension Cente.
• The paper entitled “Awareness of students on environmental issues and its impact on green products purchase behavior” was presented at International Conference on Evidence-Based Management (ICEBM) at BITS Pilani on 20&21st march 2015.
• Paper entitled Work-Life Balance of Women in Dual-Career Families with Special Reference to Coimbatore District was presented in National Conference on Women Entrepreneurship through Science and Technology in Kongu Engineering College on 8th March 2013.
• Paper entitled “Green Entrepreneurship – An Empirical Investigation on Growing Need for Green Products and Services” was presented in Tenth Biennial Conference on Entrepreneurship held at EDII Ahmadabad from February 20-22, 2013.
• Presented a research paper entitled “The Impact of Environmental Issues on Consumer Behavior: Measuring the Consumer Attitude on Environmentalism and Predicting the Behavioral Intention to purchase Green products” at 5th IIM Ahmadabad Doctoral Colloquium on  7th and 8th Jan 2012
• Presented a paper entitled “Attitude of young consumers towards Green Marketing-A Descriptive study” at the conference on Excellence in research and education at IIM-Indore from May 13-16,2011.
• Presented a research paper entitled “strategies for customer satisfaction in two-wheelers retail trade ” at the National research conference at AIMA (All India Management Association ) on 12th and 13th of Jan 2011 at New Delhi 
• Presented a research paper on “Strategically Green-A New Vision for Marketing” in the 4th IIMA Conference on Marketing in Emerging Economies held at IIM Ahmadabad from January 5-7, 2011.
• Presented a paper on “Green Marketing: A perceptible Trend in sustainable marketing Era” at Annamalai University from 28th to 30th July 2010.
• Presented paper on challenges and opportunities for green retailing” at Birla institute of technology, Noida campus, New Delhi in February 2010.

Book Chapter Publication

• Chapter publication in Managing Business in Vuca world: cases and experiences Published by Excel publication ISBN 978-93-86724-02-1, 2017.
• Chapter publication in the book titled Management skills for successful Agri entrepreneurs published by New India Publishing Agency, New Delhi in April 2019
• Nalini (2016) SPA therapy and Management for Diploma in Beauty Care for Periyar Institute of Distance Education (PRIDE)
• Nalini Palaniswamy, D.Muruganadham (2016) Consumer Awareness On environmental issues and its impact on green purchase (Starting the Green Journey from your End) Deutschland, Germany