Home Dr.S.Narendra Rathnaraj
Designation : Assistant Professor
| Biography |
| Dr.S.Narendra Rathnaraj is presently working as Assistant Professor at PSG IM in the domain of Marketing. He holds doctoral degree in Management with Leadership as his specialization. He holds a bachelor’s degree in Mechanical Engineering, master’s degrees in Human Resource Management and Technology Management also Post Graduate Diploma in Labour and Administrative Laws. He has cleared both NET and SET in Management. He previously worked as Guest Faculty in Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore. His research experience includes working as Research Fellow under RUSA project and professional experience includes working as Assistant Manager in R&D with Mahindra and Mahindra. He has published several research articles that are listed under UGC, Scopus and Elsevier. Also, he has attended several national and international conferences and has won several best paper awards. |
Qualification (highest degree to lowest):
| Name of the Degree | University/ Institution/ Board | Year of Passing |
| Ph.D. | Bharathiar University | 2020 |
| M.B.A. (Human Resource Management) | Bharathiar University, Coimbatore | 2015 |
| M.B.A. (Technology Management) | Bharathiar University, Coimbatore | 2021 |
| B.E. (Mechanical Engineering) | Anna University, Chennai | 2012 |
| Diploma in Labour Laws &Administrative Law | Annamalai University, Chidambaram | 2019 |
Date of Joining the Institute:08/03/2023
Other Qualifications
- Qualified in National Eligibility Test (NET) conducted by UGC in 2018.
- Qualified in State Eligibility test (SET) Conducted by Mother Teresa University in 2017.
- Completed Online course on Fundamentals of Business Analysis from Udemy in 2020.
Experience:
| Institution/ Organization | Designation | Period |
| PSG Institute of Management | Assistant Professor (Sr. Gr.) | 08thMarch 2023 – Till Date |
| BSMED, Bharathiar University | Guest Faculty | September 2020 to March 2023 |
| Dept. of Extension, Bharathiar University | Research Fellow | Feb 2020 to June 2020 |
| Mahindra and Mahindra | Assistant Manager | Aug 2012 to June 2015 |
RESEARCH PUBLICATIONS (Select Articles):
- Narendra Rathnaraj S, Ravi varma V, Malar Mathi Krishnan, Satyanarayana Parayitam; Shalini Prieya AD, (2022). Exploring e- waste recycling behaviour intention among the households: Evidence from India,Cleaner Materials. https://doi.org/10.1016/j.clema.2023.100174(Elsevier and Scopus Listed)
- Vimala, A., & Rathnaraj, S. (2018). Managerial Competency Mapping And Gap Analysis Among The Middle Level Managers Of Insurance Sector. IOSR Journal of Business and Management (IOSR-JBM), 20(11), 01-06. https://DOI: 10.9790/487X-2011030106(Impact Factor: 3.52)
- Narendra Rathnaraj, S., & Vimala, A. (2020). Mediating Role of Organizational Commitment on the Impact of Transformational Leadership on Job Satisfaction. International Journal for Research in Engineering Application & Management (IJREAM), 05(12), 183-188. https://doi.org/10.35291/2454-9150.2020.0187(Impact Factor: 6.466)(UGC Care Listed)
- Narendra Rathnaraj, S., & Vimala, A. (2018). Role of Transformational and Transactional Leaderships in Job Satisfaction: in a Select Public Sector Organisation. SCMS Journal of Indian Management ,15(3), 91-97. (Scopus listed) (UGC Care Listed)
- Rathnaraj, S. N., & Vimala, A. (2021). The Influence of Leadership Styles on Organizational Commitment Among the Employees of Manufacturing Sector. Mukt Shabd Journal, 10(2), 991-997. DOI:10.0014.MSJ.2021.V10I2.0086781.118793 (UGC Care Listed – 2347-3150)
Book Published:
- Vimala, A., & Rathnaraj, S. (2018). Developmental and Positive Psychology of Counselling. Blue Hill Publishing. (ISBN: 9788193524053)
- Vimala, A., & Rathnaraj, S. (2021). Career Assessment and Profiling. Blue Hill Publishing. (ISBN: 9788193524060
Conferences Attended :
- Participated and presented a paper titled “Bridging the skill gap for industry 4.0: An Indian context” in the UGC sponsored 9th International conference on Development Policy organised by Avinashilingam Institute for Higher Education for Women, Coimbatore and Institute of Finance management Dar-es-Salaam, Tanzania from 9th – 10th January 2020.
- Participated and presented a paper titled “Online Class and Cognitive Engagement: A study” in Virtual International Colloquium on Business Management and Social Innovation organised by AJK College of Arts and Science, Coimbatore on 28th June 2021.
- Participated and Presented in the ASTH Two Day National Conference, Avinashilingam Institute for Home Science and Higher Education for Women, 6th & 7th July, 2022. In the title “Networking towards Sustainable Tourism: Re-conceptualizing Green Entrepreneurship towards Circular Economy” (Best Presenter Award)
- Participated and Presented in the National Conference on Brand Promotion Strategies of Kasturi Cotton (ICBPSKC) – 2022 Sardar Vallabhbhai Patel International School of Textiles & Management, Coimbatore in the title “Social Media as an Effective Tool to Promote Kasturi Cotton” (Awarded as Best Paper)
Professional Membership:
- Quality Circle Forum of India – Life Member (2021 to Present)
- International Association of Commerce and Management – Life Member (2021 to Present)
Faculty Development Programmes Attended:
- Completed Online Two – Week Inter-Disciplinary Refresher Course/Faculty Development Programme on “Managing Online Classes & Co- Creating MOOCS (Level 2)” organised by Teacher Learning Centre, Ramanujan College, University of Delhi from 02 – 16 June 2021 andobtained Grade A+
- Global Business Foundation Skills (GBFS) – FDP organised by Infosys BPM, Mysuru and Department of Extension and Extension and Career Guidance, Bharathiar University from 13th to 21st November 2019.
- Participated in One week Online International Faculty Development Programme on “Facets of Teaching” organised by Centre for National and International Collaborations, Tamil Nadu Teachers Education University, Chennai, and Lakshmi College of Education, Gandhigram from 14th to 20th June 2021.
- Completed One – Week Online Faculty Development Programme on “Outcome Based Education” organised by Teacher Learning Centre, Ramanujan College, University of Delhi from 15th –21stJuly 2021obtained Grade A+
- Completed Online One – Week Faculty Development Programme on “Technology Management” organised by Jagan Institute of Management Studies, New Delhi sponsored by AICTE, New Delhi from 12th to 16thJuly 2021.
- Completed One – Week Online Faculty Development Programme on “Advanced Business Analytics” organised by Jaipuria Institute of Management, Lucknow sponsored by AICTE, New Delhi from 26th to 30th July 2021.